amelia jane: October 2012

Monday, October 1, 2012

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ABOUT AMELIA JANE: Once upon a time, there was a very happy (albeit tired) working mom. One night, our new mom fell into a deep sleep, a rare and much appreciated occurrence. She dreamt of a magical place that had everything a baby needs. If this were a fairytale, our heroine would have clicked her ruby slippers or waved her magic wand and voila! Her fantasy would have materialized. Fortunately, our dreamer Erin Taylor has been working retail magic as owner of botanik since 1998. With a flick of her magic wand (aka a lot of work), botanik’s separate garden and home stores, located side by side in Summerland, CA, were merged into one. Two months later in April 2010, Taylor opened Amelia Jane baby and toddler boutique in an enchanted little cottage by the sea. Entering the former home is like walking into a baby’s room. Amelia Jane’s vignettes include a gender-neutral nursery, a feminine-inspired nursery, a colorful boy’s room and a back room devoted to vintage toys and books, bath and gear. The boutique’s focus is simple, soothing, gentle, peaceful things that inspire imagination. Much of the merchandise is ageless so it can grow with the child. Amelia Jane is a mother’s dream come true.