bonjour, sophie!

every baby will drool for sophie.

not only is she the most adorable thing you've ever seen,

but she's also made of

100% natural rubber and food grade paints,

contains no phthalates, BPA or PVC.

she's non-toxic and safe for babies of all ages.

sophie makes a wonderful gift that you know will be well loved.

she's a must-have... and a classic!

check out her story:

avec l'amour,

amelia jane

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aden + anais

come in and check out

all the great blankets, swaddles, sleep sacks and burp cloths

by aden + anais

lightweight muslin is perfect for summer babies...

The story:

As a young woman growing up in Australia, our founder Raegan Moya-Jones was introduced to many traditional practices of motherhood. One of them in particular-- swaddling babies in generously sized, gentle muslin sheets-- amazed her.

Even the fussiest babies seemed to sleep more peacefully in muslin. Despite the hot days and the cold nights, muslin swaddles helped keep babies comfortable. And, most importantly, the very act of swaddling seemed to build a bond between mothers and their babies.

When she moved to the U.S. and started her own family, Raegan couldn’t find any swaddles like the ones she remembered from home. The only swaddles available were too small. Or made of much-too-thick flannel. Or, simply, unattractive.

And so, aden + anais was born. And within months of hitting the market, aden + anais swaddles starting popping up in magazines, on blogs for new mothers, in virtually every celebrity gift registry, and in stores around the country.

Today, aden + anais, has brought the legacy of muslin together with fashion forward design to create a line of products that are as stylish as they are useful; and as simple as they are beautiful.

We believe in muslin-- the way it looks, the way it feels, the way it works-- to improve the lives of babies and their mothers no matter who they are or where they live.

The proof is in every product we make.

a quick how-to:

[images: aden + anais]

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the puj tub

baby will love being cradled by the soft, flexible material of the puj tub and you will love having both hands free to wash your sweet one while standing comfortably at your sink...

it's easy to set-up, secure in the sink, take down and store - it flattens down

and can be hung on a hook between uses.

the tub's soft material insulates to keep your baby warm and cozy during bath time.

love it!

check out this clip from ellen's mother's day episode:

[top image via puj]

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little twig spf 30+

don't let these gray days make you forget about spf...

up to 80% of UV rays can travel through clouds, fog and haze!

lucky for us, little twig has just debuted their

wonderful eco-friendly sunscreen for kids.

not only is it unscented and free of parabens, phtalates and mineral oil

but it is also made without nut, soy or wheat ingredients

making it a perfect choice for a child with allergies.

now let's hit the playground!

$28/2.9 oz tube

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knuckleheads!

looking for some cool duds for your little dude?

look no further - knuckleheads clothing for boys is at amelia jane!

come in to see what we've got for infants and toddlers...

including the striped outfit on the little knucklehead in the photo below.

"In a market that is notoriously limited for boys clothing, Knuckleheads has created a line that moms and kids will love, and dads will envy. Founded in 2004 Knuckleheads Clothing caters to parents who are looking for something different than the standard sweaters and khakis typical of the boys clothing market. A traditional family business, Knuckleheads focus on quality clothing and current style is responsible for their tremendous success."

[photo: knuckleheads]

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serena & lily

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new petunia pickle bottom baby carriers

in addition to the beautiful diaper bags we all know and love,

petunia pickle bottom introduces the sightseer and tourguide baby carriers.

babywearing's never looked so chic - or felt so comfortable.

the sightseer is made with certified organic cotton and is machine washable.

it slips on easily like a t-shirt and buckles simply and securely.

baby can be worn facing the world, or facing inward to snuggle or snooze.

available in five beautiful colors, you can securely wear your baby from 8 lbs - 22 lbs.

the tourguide is made from earth friendly, recycled materials including a

recycled polyester shell and recycled nylon liner and is machine washable.

like the sightseer, it slips on easily like a t-shirt then buckles simply and securely.

baby can be worn facing the world, or facing inward to snuggle or snooze.

available in two colors: pewter/black or teak/taupe and fits babies 8 lbs - 22 lbs.

they're a perfect gift for new or expecting parents...

***

what are the benefits of babywearing?

wearing your baby is convenient... you're hands free - no stroller to push around.

the transitional womb... riding in a sling or baby carrier, baby is in tune wtih the rhythm of your breathing, the sound of your heartbeat and the movements you make.

babies worn in slings are happier... studies have shown that babies who are "worn" cry less.

this is especially useful for colicky babies, who are far happier being worn.

babywearing is healthy for you... walking with your baby in a sling or carrier provides you with the dual benefits of walking with a little extra weight and resistance.

babywearing helps you and your baby communicate with each other... holding your baby

close in a sling or carrier will help you become finely attuned to his/her gestures,

cues and facial expressions.

slings are a bonding tool for fathers, grandparents and other caregivers... cuddling up close to baby in a sling or carrier is a wonderful way for daddy and other family members to get

to bond and comfort baby - and for baby to bond with and be comforted by them.

babywearing is fun for you and your baby... as baby matures and faces outward in a carrier your baby will be at eye level, allowing them to interact with others and see the wonders of your world... they won't miss a thing! and when fun time turns into sleepy time,

simply hold baby facing inward and let them drift off to sleep by the sound of your

heartbeat and the rhythm of your movement.

[photos: petunia pickle bottom]

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